Sizzler (China) restaurant is owned by Minor Food Group. Minor(Beijing) Food Group is a leading multiple food concept operator by providing 100% SATISFACTION.
In 1957 a young restaurateur in California decided to try an idea for a new restaurant, which he had read about in the Wall Street Journal – 'self service budget steakhouse'. The entrepreneur was Del Johnson who, with his wife Helen, started many
months of work leading up to the opening of their first Sizzler restaurant. When it came to finding a name for the restaurant, Del remembers:
"Helen and I were trying to think of a single syllable name that would merchandise well. In the old days, they served steaks on Sizzling platters. So that's how we came up with the name."
The first Sizzler started in Culver City, California, on January 27, 1958, using $50.00 borrowed from friends to start the cash register float that day. The building was austere. Helen had made a curtains herself, and Del had scraped together anything he could find or borrow for furniture and fittings. One of the may friends who helped in those days was Jim Collins who was running a nearby food place called Hamburger Handout, a very small and new hamburger stand competing with the fledging McDonald's in Los Angeles.
The menu was simple – two types of steak plus a small salad and bread rolls. By the early sixties, Del and Helen added a hamburger sandwich, expanded to three locations in Los Angeles. Then friends of Del started to ask for Sizzler franchises. Sizzler grew to 140 units in California in sixties.
By the end of 1966 Del Johnson was ready to retire, and offered the business to his friend Jim Collins. Jim involved other business partners and bought the Sizzler chain in June 1967. Jim Collins was by then a very major franchise of KFC outlets in the West Coast of the USA.
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